I actually sent an executive a shoe with a note in it. He was the VP of all Internet operations. I tried to get in to see this guy for three or four months. I called him every day. I sat in his office. I went to see his boss. But I could never get in to see him.
So I sent him my shoe with a note that said, 'Now that I have my foot in the door, will you have lunch with me?,' and I got a call back in five minutes on my cell phone. And we won the deal.
Wednesday, November 28, 2001
A Shoe in the Door.