Thursday, January 15, 2004

What is Apple Doing?

Doc Searls writes The New Economy Hack: Turning Consumers into Producers
Apple is giving consumers tools that make them producers. This practice radically transform both the marketplace and the economy that thrives on it.

Ignore for a minute that Apple's stuff is closed-source, that it has any kind of technical or market-category agenda. Instead, look at what it does to supply and demand, production and consumption. It turns consumers into producers. It changes the marketplace by flooding it with new producers, new products and demand for new means of distribution.
via [ Richard ]

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