"IBM is heading in the right direction with its new study, 'The end of TV as we know it: A future industry perspective.' IBM breaks down media consumers into 'massive passives' who still enjoy the lean-back experience and active users who want anytime, anywhere content ('gadgetiers' and 'kool kids.')"
Monday, February 20, 2006
Gadgetiers and kool kids
Lost Remote: 'The end of TV as we know it':