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Monday, February 20, 2006

Gadgetiers and kool kids

Lost Remote: 'The end of TV as we know it':
"IBM is heading in the right direction with its new study, 'The end of TV as we know it: A future industry perspective.' IBM breaks down media consumers into 'massive passives' who still enjoy the lean-back experience and active users who want anytime, anywhere content ('gadgetiers' and 'kool kids.')"

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