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Tuesday, July 18, 2006

MTV CEO: 'evolve or die'

Lost Remote: CTAM 2006: MTV CEO tells attendees to 'evolve or die':
"“Our audience wants to participate and wants to leave their mark on the media landscape.”"
Dear MTV CEO,
I'll participate online when you start making MTV Overdrive work on a Mac.
MTV Overdrive uses Windows Digital Rights Management (DRM) to protect videos from unauthorized re-distribution.

Unfortunately, Microsoft's Windows Media Player Plug-in for Macintosh does not support Windows DRM. If DRM support becomes available for Macintosh, MTV will develop a version of MTV Overdrive that works on a Mac.
Thanks,
--Steve

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