5. CONTENT POSTED ON WEBSITE.Now read this article by Marshall Herskovitz for more info on the changing TV landscape and the future of ambitious content on the web:
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Are the suits ruining TV? ; Network control and media consolidation are wringing the creativity out of entertainment.
Here's an excerpt:
Zwick and I have joined that migration to the Internet. We've created a project called "quarterlife" -- a series and a social network -- that we own and control, and we had to give up our TV deal in order to do it. The series will premiere Sunday on MySpace and then on our site, quarterlife.com, the next night. We've worked very hard, and spent a great deal of our own money, to make it as good as anything we've ever done on television. And we've gotten calls from every guild and virtually every producer we know, all of whom are curious to see if this little experiment can succeed. Because if it does, it will prove that there's a way to independently produce, finance and distribute ambitious content on the Internet. And if we can do it, others can do it. To be sure, there's every possibility this series will end up on television after it's established on the Internet, but only if we still own it and control it creatively, which would make it unique in today's landscape.I think it's ironic that the terms on the Quarterlife site mirror the big company control of TV.
The problems of network ownership and creative control are not directly at issue in the current strike by the Writers Guild of America. What's at stake is how writers will be compensated, given the control everyone assumes the big companies will exert over new methods of delivery.
But make no mistake -- deep resentment in the entire creative community over the absolute power now wielded by these companies is the fuel that feeds the strike.
Update: Yes. Marshall Herskovitz responds in the comments...
We've been fighting for better terms on video hosting sites for years now. We'll just have to start a conversation to see what we can do, to participate in future revenue derived from our work.
Power to the people!