Hi Veronica,

This is a great question.

One thing I love about Qik is that once I press the button to stop streaming, the video is posted to the web and there's no further capture, edit, export, upload, and post procedure to complete. It's a very freeing feeling.

Here are some ways I use Qik:

STORY TELLING
When I turn on Qik, I think of it as crafting a short story, with the emphasis on short.

As an editor, I think about how the whole stream will come together in the end, and shoot that way.

So I first point the camera at what will become the thumbnail, then introduce what is happening. Usually it's an interview, so I'll do a quick interview and then end.

Camera off.

I like seeing this as storycasting vs. lifecasting.

EVENTS
The other time I like to turn on the Qik camera is when I am at an event and want to share it live.

One good example is at an Obama rally in Boston where people could chat back to me and guide my coverage. I loved that two-way experience.

PRESENTATIONS
I've also used it to live stream presentations where they were not being broadcast and people wanted to see the presentation. In those cases it was good to have as an archive too.

BREAKING NEWS
Finally, Qik is great for breaking news. As more people get this technology, we'll see newsworthy events being captured and streamed live.

Looking forward to see what you do!
--Steve

posted by Steve at 8:39 AM | link | (0) Join the Discussion

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