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Wednesday, June 03, 2009

Douglas Rushkoff at Boston Public Library: Life Inc.


Douglas Rushkoff gave a great talk at the Bosotn Public Library last night.

He talked about topics from his new book, Life Inc.

It was so interesting to hear his views on history.

Here's an excerpt from the introduction:
The financial meltdown may not be punishment for our sins, but it is at least in part the result of our widespread obsession with financial value over values of any other sort. We disconnected ourselves from what matters to us, and grew dependent on a business scheme that was never intended to serve us as people. But by adopting the ethos of this speculative, abstract economic model as our own, we have disabled the mechanisms through which we might address and correct the collapse of the real economy operating alongside it.

Even now, as we attempt to dig ourselves out of a financial mess caused in large part by this very mentality and behavior, we turn to the corporate sphere, its central banks, and shortsighted metrics to gauge our progress back to health. It’s as if we believe we’ll find the answer in the stream of trades and futures on one of the cable- TV finance channels instead of out in the physical world. Our real investment in the fabric of our neighborhoods and our quality of life takes a backseat to asking prices for houses like our own in the newspaper’s misnamed “real estate” section. We look to the Dow Jones average as if it were the one true vital sign of our society’s health, and the exchange rate of our currency as a measure of our wealth as a nation or worth as a people.

This, in turn, only distracts us further from the real- world ideas and activities through which we might actually re-create some value ourselves.
Life Inc. website.

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