Salt: Movie Preview in EW featuring Microsoft Tag, originally uploaded by stevegarfield. CC BY-NC-SA
Reading about the new movie Salt, featuring Angelina Joie in the Summer Movie Preview issue of Enterainment Weekly.
The Microsoft Tag technology is cool. You load hte Microsoct Tag app onto your phone and then point your phone's camera at the tag located on the magazine. In this case, a YouTube movie opens up and plays the trainer. The Microsoct Tag is very accurate and a lot faster than other tagging technologies out there. I first saw this in use at SXSW.
Here's the Salt movie trailer:
Entertainment Weekly Deploys Microsoft Tag for Summer Movie Preview Issue