I had a great time presenting the Author's Globe Master Class on online video this week. They've made the GET SEEN VIRALLY: Boost Your Profits to New Heights Master Class available for FREE for a short time.
From Author's Globe:
Steve Garfield, video blogging pioneer, was the featured author on the ThoseinMedia Virtual MasterClass on Wednesday, 5/12/10. Joshua Beach, Media & Communications expert of ThoseinMedia, was the moderator.Take a look while you get a chance.
Steve packed the hour with lots of practical, easy to implement strategies, using video examples, on how YOUR videos can GET SEEN virally & boost your profits to new heights. He makes it look like fun too. (We like fun!)
WHAT THE HECK, WHY NOT?
Our participants raved about Steve’s presentation, so we thought “What the heck, let’s make the MasterClass available for lots more folks to learn from Steve.” So, here’s the recording of the entire MasterClass (approx 55 mins). It is accessible for the next 10 days for the “fun” action takers to be empowered to speed up massive exposure & be the leaders of the pack.
I think you will find the following of interest and useful for understanding aspects of online video:
ReplyDeleteWatching YouTube: Extraordinary Videos by Ordinary People (University of Toronto Press, 2010).
Table of Contents
Introduction
1. Home Movies in a Global Village
2. The Home and Family on YouTube
3. Video Diaries: The Real You in YouTube
4. Women of the ‘Tube
5. The YouTube Community
6. The YouTube Wars: Elections, Religion, and Armed Conflict
7. The Post-television Audience
Conclusion
Catalogue Copy
In Watching YouTube, Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. Dr. Strangelove, the Governor General Literary Award-nominated author that Wired Magazine called a ‘guru of Internet advertising,’ describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation.
Strangelove draws from television, film, cultural, and media studies to help define an entirely new field of research. Online practices of representation, confessional video diaries, and debates over elections, religion, and armed conflicts make up the bulk of this groundbreaking study, which is supplemented by an online blog at Strangelove.com/blog. An innovative and timely study, Watching YouTube raises questions about the future of cultural memory, identity, politics, warfare, and family life when everyday representational practices are altered by four billion cameras in the hands of ordinary people.
Michael Strangelove is an adjunct professor in the Department of Communication at the University of Ottawa.