Focus Global Test Drive Video Invitations: One-On-One in the Public Square, originally uploaded by stevegarfield. CC BY-NC-SA
Becky Johns has a great write up on Ford's Focus Global Test Drive special video invitation PR campaign, PR PITCHES HAVE CHANGED COMPLETELY.
She gets a great quote from Scott Monty of Ford:
“We decided to use personalized video invitations for the Focus Global Test Drive because we wanted to be sure we had the attention of the high-level influencers we wanted to reach. Moreover, we wanted to be sure that it would be in a format that they could easily share with their readers. We believe that video is one of the most personal and intimate ways to communicate online, and it’s also a medium that allows us to showcase our products at the same time. A video invitation, shared with the world, is basically one-on-one communication in the public square.”Great use of web video.
If you want to learn more about easily creating and putting casual video like this online, check out my book: Get Seen.