Saturday, November 20, 2010

Focus Global Test Drive Video Invitations: One-On-One in the Public Square

Becky Johns has a great write up on Ford's Focus Global Test Drive special video invitation PR campaign, PR PITCHES HAVE CHANGED COMPLETELY.

She gets a great quote from Scott Monty of Ford:
“We decided to use personalized video invitations for the Focus Global Test Drive because we wanted to be sure we had the attention of the high-level influencers we wanted to reach. Moreover, we wanted to be sure that it would be in a format that they could easily share with their readers. We believe that video is one of the most personal and intimate ways to communicate online, and it’s also a medium that allows us to showcase our products at the same time. A video invitation, shared with the world, is basically one-on-one communication in the public square.”
Great use of web video.

If you want to learn more about easily creating and putting casual video like this online, check out my book: Get Seen.

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