NY Times: Seinfeld on the Web, Portion Controlled:
For the site Mr. Seinfeld has opened his vault and come back with more than 1,000 clips of his stand-up act and comedic interviews. One segment dates to 1977, when Mr. Seinfeld, wearing glasses and wide lapels and speaking with a distinct Noo Yawk accent, made his television debut on “Celebrity Cabaret.” The others range from his first network television appearance, on a 1981 broadcast of “The Tonight Show Starring Johnny Carson,” (an occasion whose 30th anniversary coincides with the site’s opening day) to the present.Cool.
But each day the Web page will offer only three of these videos, chosen by Mr. Seinfeld, a strategy that reflects his theories about online content as well as his concerns about what he called “portion control.”
“I don’t want everything,” he said. “Burger King now has a burger where you decide how many patties. How disgusting is that? That’s the problem right there. That’s the cultural moment that I am repudiating here.”