This isn't right:
"You were. You are. UMASS."
It should be:
"We were. We are. UMASS."
"You" is talking to an audience of people.
If you are building a community, it should be inclusive.
We're all in this together.
We are UMass.
Who proofreads these things?
At least it seems like we are finally getting rid of the horrible old logos.
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Monday, July 16, 2012
UMass License Plate
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They've been using that for more than a year. The key is that's something a fundraiser would say - "Hey, you went there, and you still represent it." the next step in that progression "So give us some money".
ReplyDeleteIt's just sad, my wife went to a small private school and it's incredible to see the difference in alumni relations.
It's the "you/U" alliteration. Get it?!
ReplyDeleteI get it.
ReplyDelete