Here's how you create compelling content that is surprising, creative and shareable.
I saw this on twitter from Baratunde:
So I clicked through to Thing X.
Then I watched the video.
It's Crazy. Sci-Fi. NSFW. Gross. Alien. Funny.
Image: Thing X Welcome Page
After watching I clicked through to join.
Here's the registration page:
It's crazy too. In a good way.
After pressing submit you get this:
Of course they want your email. They also ask for some other optional information. It's fun.
After submitting the form you get an email back.
Love the registration confirmation email.
It's a good indication that this is going to be fun.
Clicking through to confirm gets you to a confirmation page with a How to Personalize Your Personalized Thank You Video:
Image: How to Personalize Your Personalized Thank You Video
I love how they are making fun of every web site signup process ever.
You'll have to join Thing X yourself to see the video.
I'm not going to give everything away. ;-)
Oh yeah, one more thing, if you click to share via email, this is what you see:
My friend DJ Waldow is going to love seeing how they do this on boarding process. I just attended his session on Email marketing at the Marketing Profs B2B Forum, and he showed us how email marketing is integrated into EVERYTHING. Now I'm noticing it more. ;-)
He wrote this book: