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Thursday, January 24, 2013

Anheuser-Busch to unveil new beer at Super Bowl: Budweiser Black Crown



Anheuser-Busch to unveil new beer at Super Bowl:
For the second consecutive year, Anheuser-Busch InBev will serve up a new brew to Super Bowl viewers.

The beer giant will tout its just-out Budweiser Black Crown brand during the Feb. 3 Super Bowl XLVII. The new beer is scheduled to be on sale nationwide by Jan. 21...

Black Crown's recipe was picked from among six limited-edition beers that were created by Budweiser brewmasters earlier this year. Based on positive consumer feedback, A-B decided to take this formula national.

The new beer, a golden amber lager, is "a little bit darker and a little bit more flavorful" than the traditional Budweiser lager, says McCarthy.
This beer was part of the Project 12 competition, where brewmasters at Budweiser's 12 US breweries created new unique beers.

I sampled the top three in a Project 12 Sampler Pack.



All the beers were very good, and had zip codes on the label to signify where the beer was developed.



My favorite was 23185. A light Amber aged on bourbon barrel staves and real vanilla beans.

The winner though was 91406, made from four different types of hops. It would have been my #2 choice.

I still have a few left, so now I'm going to try 91406 again to see if I want to buy more as Budweiser Black Crown.

This was a great idea from Budweiser.

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