More on the actor, Erik Nicolaisen:
Playing Rastaman “Dave Johnson” in Volkswagen’s 2013 Superbowl Campaign. A fun shoot, with an uber-talented Cast & Crew. As a reggae-head since I was “jus a likkle pickney,” and a guy with a Rasta Brother-in-law from Kingston proper - Its a role I’ve been readying for most of my life. I’m thankful to have been involved.
USA TODAY: Inside the making of VW's Super Bowl ad:
The seven stressed actors crammed inside this tiny elevator are getting way too familiar with each other.
The director of Volkswagen's Super Bowl commercial keeps them entombed here for nearly four hours while he shoots and re-shoots more than 100 times the 10-second scene about a happy fellow in an elevator filled with unhappy people.
That's right: 100 times.