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Tuesday, April 02, 2013

Boston Globe Newspaper Readers Might Miss Some of the Best Mixed-media Investigative Journalism from the Spotlight Investigation into Taxis

My friend Clarence Smith, Jr. tweeted out that he thought the Boston Globe was doing "some of the best mixed-media investigative journalism we have seen":

I read that tweet and didn't understand what he was talking about. I'm a Boston Globe subscriber and had been reading the Spotlight report: Driven to the Edge, but was not aware of any mixed-media.

I grabbed the newspaper out of the trash to take a closer look.

Here's how it looks in the newspaper:

Boston Globe Spotlight: Driven to the Edge - Apr 2, 2013, 2-40 PM
Image: Boston Globe Spotlight: Driven to the Edge - Apr 2, 2013, 2-40 PM

Oh.

There it is. In text. Over there on the right. See it?

Online Boston Globe

Seriously?

I missed it.

This is what the #FAIL hashtag was created for.

Following the link brings you to this page:

Metro - The Boston Globe

Obviously has video on it.

And the little INTERACTIVE GRAPHIC image on the left brings you to a pretty cool page too.

The PRINT EDITION needs to do a better job of highlighting multi-media that's online.

I've written about this before:

QR Code Example for Boston Globe Articles

Here's a QR Code for this series online:



Try it. Maybe that would help?

Using some GRAPHICS might also help readers know there are videos and interactive charts online.

3 comments:

  1. I don't think a QR code is the answer - the URL bostonglobe.com/spotlight is portable enough - but I agree that given the rich, online-only content that goes with this series, the Globe needs to do a better job of calling out and driving people to that content, be it through graphical elements or whatever. That little text blurb totally undervalues the awesome content they obviously went to great effort to create for the online version.

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    Replies
    1. Thanks Georgy. At least they could have made a nice graphic pointing people to bostonglobe.com/spotlight. Give me something. I'm dying here. ;-)

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  2. tough job but I say "Both" QR code is easy and can gen immediate views. and promoting the links better thru the daily email couldn't hurt either.

    or maybe we just need to learn to look for more ...

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