Regular readers of this blog know that I've been complaining about this for years. When a newspaper article is written about a website, the Boston Globe usually neglects to mention a link to the website. Readers are left having to use Google to search for the site online.
Over the years, the online version of the newspaper has gotten better, adding hyperlinks to article where required, but the link between the physical newspaper, the Boston Globe website, and the internet at large is still broken.
Here's an example from today, detailing a treasure trove of photo negatives of former mayor of Boston James Michael Curley, which have been put online.
Image: Boston Globe Print article courtesy Boston Globe
The print article says this:
Now, with help from the Boston Public Library, the images, dating from 1934 to 1958, have been digitized and posted online.Guess I'll have to get out the old Google to find that. ;-)
Image: BostonGlobe.com Online article courtesy Boston Globe
The online version of the article at BostonGlobe.com, does a better job by adding lots of links, include the money link to the archive:
Now, with help from the Boston Public Library, the images, dating from 1934 to 1958, have been digitized and posted online.
DIGITAL COMMONWEALTH SITE
Image: James Michael Curley negatives website screenshot courtesy Digital Commonwealth
James Michael Curley photo negative collection.
Some easy solutions for the Boston Globe print edition to implement.
1. Add a simple link to the website that you are talking about: "...digitized and posted online at http://digitalcommonwealth.org"
2. Add a custom link, that's easy for readers to type: "View online: http://bit.ly/CurleyNegatives"
3. Add a QR code for people to scan with their smartphone:
View online: http://bit.ly/CurleyNegatives