Lessons in Creativity from IDEO, America's Leading Design Firm
By Thomas Kelley with Jonathan Littman
The IDEO problem-solving method:
> Carefully observing the behavior or "anthropology" of the people who will be using a product or service
> Brainstorming with high-energy sessions focused on tangible results
> Quickly prototyping ideas and designs at every step of the way
> Cross-pollinating to find solutions from other fields
> Taking risks, and failing your way to success
> Building a "Greenhouse" for innovation
IDEO designed the Palm V, Nike Eyewear, Polaroid PopShots, the Transmeta Webslate Concept Product and more.