Apple Doesn't Just Slap their Name On Products

In the Wall Street Journal today there's an article by Gary McWilliams that talks about computer companies getting into the consumer electronics market.

There's a misleading line in there. It says:

Apple Computer Inc. and others are now slapping their names on digital gadgets.

Hello?

The article then goes on to discuss Apple's iPod.

I'm pretty sure that Apple didn't just slap their name on the iPod.

Know what I mean?