Exciting news, the 'New Brillo Gripper' is going to grip the Brillo Pad for you.
They say, on the box, that you'll "Never Touch a Pad Again!", but you have to remove about eight Brillo Pads to get to the 'New Brillo Gripper.'
And you have to touch a Brillo Pad to get it onto the 'New Brillo Gripper.'
So there's a lot of touching of Brillo Pads still going on.
False advertising.
Bonus note: Brillo pads are not kosher.