If you key 'patriots' into your browser you get sent to http://www.patriots.com/
Hey, if you key 'redsox', you get taken to http://boston.redsox.mlb.com/NASApp/mlb/index.jsp?c_id=bos
If you key 'celtics', you go to http://www.nba.com/celtics/
And if you key in 'ericrice', you go to http://www.ericrice.com/
Weird.