Evan Williams: Profit from Podcasting?

NY Times: For a Start-Up, Visions of Profit in Podcasting
"By JOHN MARKOFF
Published: February 25, 2005

The interesting photo caption:

"Noah Glass, right, and Evan Williams, who founded Odeo in a San Francisco apartment, hope to capitalize on a flood of amateur and professional audio files online."

And the the interesting lead paragraphs:

SAN FRANCISCO, Feb. 24 - The primarily amateur Internet audio medium known as podcasting will take a small, hopeful step on Friday toward becoming the commercial Web's next big thing.

That step is planned by Odeo, a five-person start-up that is based in a walk-up apartment in this city's Mission District and was co-founded by a Google alumnus. The company plans to introduce a Web-based system that is aimed at making a business of podcasting - the process of creating, finding, organizing and listening to digital audio files that range from living-room ramblings to BBC newscasts. "

The Odeo blog.
The Odeo Story - In funny pictures.