NowPublic.com shows how we can work together with the MSM to create the news. When the MSM publishes a story, that's only the beginning - not the end. What if you'd like a photo/audio/video clip of a news event? NowPublic acts as a distributed assignment desk. You can see if someone is providing or requesting media related to a story in your area or by topic. If you're so inclined, snap a photo or some video and upload it. Now people wanting to see or hear the local angle to a story have it at their fingertips. Plus, you control the rights to your media. Share with the bloggers, but make money if the MSM or an ad agency wants the hi-res version of your work.