"As early as Friday, Google Inc. will be letting anyone -- from Coke, General Motors, to your local plumber, physician, and you -- create an advertisement no longer than two-minutes and upload it onto the search engine's site. You must become a Google AdWords client (takes minutes to sign up) before you can submit a video ad by uploading it onto Google. As an advertiser, you can then bid to be placed across online publications -- like niche blogs -- that might find your video relevant."