Wait until Tuesday to talk about it

Robert Scoble talks about how the news spread that he was leaving Microsoft for PodTech.net, Scobleizer - Microsoft Geek Blogger - Why Wall Street didn’t believe Steve Ballmer (and what he can do about it):

"Did you miss that I turned into an international news story that has gotten more attention than everything Microsoft announced at its big TechED conference this week?

How did I do that?

I talked with the grassroots FIRST. Against the advice, by the way, of a lot of PR people (they wanted me to break the news to Walt Mossberg or someone 'important' first — they thought that's how I was going to get the biggest story going).

They all are wrong. I almost bought into it too. In fact, I did. On Saturday I talked with maybe 20 people and said 'can you wait until Tuesday to talk about it?' "

After Robert told me he was leaving, a few people asked me if I had heard the news. Yes, I told them. I thought it was strange that so many people knew the secret.

He asked me to wait, so I waited.