Videoblogging is about exploding a lie. The lie goes like this: “You’re not good enough, you’re not pretty enough, you’re not smart enough, your equipment isn’t good enough, your lighting isn’t sweet enough, your audio isn’t controlled enough, you don’t have the proper training or knowledge of the right production conventions for your voice to have a place at the table. Media making is for professionals, the rest of the riff-raff is just too low-tech and ignorant of ‘proper staging’ techniques to be taken seriously.”