"Once upon a time, when this nation's telecommunications infrastructure was owned by a monopolistic industry, all the phones were black, long distance was incredibly expensive, and if you had a great idea for an innovative service using the telephone system, you were free to write a letter to the telephone company and suggest they look into it. About once a decade, the telephone company would introduce something new — touch tone phones, 800 numbers, and, yes, the pink Princess Phone for the ladies."