Speaking at Bentley University: Videoblogging & How Businesses use Social Media
I'll be speaking at Bentley University on THURSDAY MARCH 25th to Mark Frydenberg's class, #cs299, on videoblogging & how businesses use social media.
I'll be talking about my personal experiences, how companies are embracing casual video, how students can use video to get hired, and tools to put video on the web including live streaming from a cell phone, choosing a camera, lighting and sound, shooting video, editing, uploading and distribution, embedding and future developments including user lead video.
Watch live on ustream.tv THURSDAY March 25th at 11:20 am EST.
#CS299 Future: "user led video": VISIBLEGAINS, a person choosing how a video goes, means they are more engagedabout 9 hours agovia TweetDeck
#CS299 tubemogul -> upload once and distributes to a bunch of sites , include YT & blip , also track all statsabout 9 hours agovia TweetDeck
#CS299 Hosting, can use wordpress blog and paste url and will host YT vid, blip.tv for series -> crosspost & Pro version w/ MP3 , & statsabout 9 hours agovia TweetDeck
#CS299 use music in videos you have the "rights" to use -> iodapromonet, link to artist so you can buy music, also soundcloud.com, notedabout 9 hours agovia TweetDeck
#CS299: On YT you can track how interested people are in a video by whether they click away or not, way to make your videos betterabout 9 hours agovia TweetDeck
#CS299 usus. use one light, but background light for well lgith, back light is behind or Sima light -> handcam KoDak Zi8about 9 hours agovia TweetDeck
#CS299 use an "xshot" for different shots using a handcameras , any1 can send video in the iReport & producers put good stuff on CNN.comabout 9 hours agovia TweetDeck
#CS299 interviews are less formal now as cameras are smaller w/out camera crews, use arms as a tripod or hold against solid surfaceabout 9 hours agovia TweetDeck
#CS299 Mobile: m.qik.com , in NYC 2010 can post right to youtube from iPhone , huge breakthrough & sends tweet with YT w/ chatabout 10 hours agovia TweetDeck
#cs299 Tools to use: iPhone 3GS , used in NYC B&N for book signing, -> then can email, MMS, post to YT, then B&N decides to do for othersabout 10 hours agovia TweetDeck
#CS299 Chevy put an unedited 7sec vid on, now SG asks, what "value does professional video have?" -> place for both, casual & proabout 10 hours agovia TweetDeck
#CS299 is Chevy embracing casual video, authentic and real -> 7 sec video, usu. want a long video with eq't and graphics and prerollabout 10 hours agovia TweetDeck
#CS299 Chevy cars to drive and made a vlog on peoples' experience driving , used a free site "unique" -> casual videos 5 secs to 1.07about 10 hours agovia TweetDeck
#CS299 moment that JF says "feel like he knows SG" from vlog, experiencing the power of vloging , then JF gets SG VIP tixabout 10 hours agovia TweetDeck
#CS299 SG sends in video comment to JF -> asked how to include the audience in the show , then met @ CESabout 10 hours agovia TweetDeck
#CS299 knows Jimmy Fallon - 12/9/08: JF put up a vlog behind the scenes, said making a "new blog every night" -> making a new post, SGabout 10 hours agovia TweetDeck
#CS299 1/2005: had VloggerCon , met 70 people from group , like already knew each other -> powerful there are people behind itabout 10 hours agovia TweetDeck
#CS299 "video on the web is all about people" -> 1/1/04 first v-log as a new years resolution as a technical challenge, put html on webabout 10 hours agovia TweetDeck
#CS299 blip.tv is useful to put video on the web, add. to YT, can do a series, YT can customize player tooabout 10 hours agovia TweetDeck
#CS299 esp. important on twitterto own your name for a business, Platform -> leads to blog , vlog , youtube vids, etc. -> clear name to itabout 10 hours agovia TweetDeck
#CS299 stevegarfield.com : Get Seen : get a Platform to own your name on the web, rec. to buy your domain and buy it, grab it so you own itabout 10 hours agovia TweetDeck
