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Wednesday, April 20, 2011

Inbound Now #17 – How to Leverage Online Video for your Company with Steve Garfield




Inbound Now #17 – How to Leverage Online Video for your Company with Steve Garfield from Hubspot.


Click here for the transcript of How to Leverage Online Video for your Company with Steve Garfield

** LIVE INTERVIEW with David Wells on Thursday April 21st at 2:00 ET on SteveGarfierld.tv. Tune in! **

Get my book, Get seen:



When I arrived at HubSpot for the shoot with David Wells, he had three cameras ready to go. The problem was that they were all lined up beside each other getting a slightly different three-shot of the interview area.

David was happy to get some help, so I moved the cameras around to get him three different shots.

I set up two medium shots of each guest, and a wide shot including both the guest and interviewer.

Now there was a lot more interest in the shots.

Interviewer shot:
InboundNow David Wells

Guest Shot:
InboundNow Steve Garfield

On the above two shots, I framed each person in the same way. Also, instead of centering them in the shot, I placed the interviewer to the right and the guest to the left, so that it looks like the interviewer and guest are talking to each other.

Two Shot:
InboundNow Two Shot - Steve Garfield and David Wells

The two shot gives the viewer perspective of where the interviewer and guest are sitting.