Disappointed in Patriot James Ihedigbo calling UMass 'Zoo Mass'

So disappointed in you calling UMass Zoo Mass. #brandbowl, a photo by stevegarfield on Flickr.

I was shocked when I head James Ihedigbo call UMass 'Zoo Mass' on the Super Bowl broadcast.

I'm an alumni alumnus of UMass and for years we've tried to removed the tag 'Zoo Mass' from the school.

I'd thought we did.

It's not funny.

When I was at UMass I studied and went to parties. When friends came up for the weekend, we'd show them the BEST  TIME EVER by taking them around to all the best parties.   Then they'd go home and tell EVERYONE that UMass was such a fun party school.

That's how the label Zoo Mass gets propogated.

What they didn't see was that when they left, I'd be in the library studying every day and night.

Bad Feelings
James Ihedigbo gave me a bad feeling at the start of the broadcast.

I hope he appologises.

But he probably won't.

He's done it before.