Photo: I’m delighted to announce that we’ve reached an agreement to acquire Tumblr! We promise not to screw... tmblr.co/Z4v08slQ0n8V
— marissamayer (@marissamayer) May 20, 2013
Unfortunate automatic shortening of a tweet:
"I’m delighted to announce that we’ve reached an agreement to acquire Tumblr! We promise not to screw..."
Also, the animated GIF only shows up on Tumblr. Not in the official Business Wire Press release or on twitter.
So this tweet doesn't work either because the press release and related multimedia content don't include the GIF, only a static JPG:
First ever acquisition announced by animated gif :) @yahoo is acquiring @tumblr. finance.yahoo.com/news/yahoo-acq…#keepcalmandcarryon
— marissamayer (@marissamayer) May 20, 2013