Brendan Mattox of WERS interviewed me for this segment, of You are Here: Social Media - Unboxing, covering web video.
The unboxing video is almost as old as Youtube itself. A culture has emerged of uploading short, shaky videos of people cracking the seals on everything from iPhones to DVDs. At first, it was a tech-only phenomenon, but as it has become more popular, it has broken those boundaries. Savvy marketers have started taking advantage of it- and the people behind the camera. Reporter Brendan Mattox finds out what’s behind this strange subculture, and how it became important enough to be a legitimate marketing strategy.
LISTEN: UNBOXING
"Culture has yet to elevate vlogging to high art, but Steve's tinkering reflects the narrative of creativity that encompasses people like Thomas Edison, Lou Reed, and Vincent van Gogh."
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