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Thursday, January 14, 2016

Learning about Jeep and seeing the Jeep Overland reveal at #bostonautoshow



It was interesting to learn about the Jeep lineup, especially how good they are in the snow, which we have none of right now. ;-)

Bill Griffith of the Boston Globe talked about what we saw during the press preview in his article, Insider’s guide: What to look for at the New England Auto Show:
Manufacturers love to see us purchase well-optioned versions of our favorite vehicles.

And, in years between redesigns, nothing freshens up a model lineup like a fancy new trim level.

Jeep is bringing one by offering a premium Overland version of the 2016 Cherokee midsize SUV, a vehicle that saw a 23 percent sales jump in 2015.

“The new Cherokee Overland model is a direct response to consumers looking for benchmark 4x4 capability that only Jeep can offer, in a stunning, more luxurious package loaded with premium amenities,” said Mike Manley, head of Jeep brand for Fiat Chrysler Automobiles.

In case you need a reminder, the Cherokee also comes in Sport, Latitude, Limited, and Trailhawk models. Features? Call this new one loaded. An optional Technology Group offers pre-collision braking and lane-keeping assist.