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Friday, July 18, 2003

Songs used to boost appeal of commercials.
Ira Antelis couldn't become a music star so he switched to advertising.

These days he likes to use popular music in commercials.

I don't know how you feel, but lately when a car commercial comes on TV with a popular song as the music, I get turned off.

I'd prefer that they create some new music or use something that I haven't heard before.

UPDATE: AdTunes.com has a database of TV Commercial music and more.

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