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Tuesday, February 26, 2013

My #SXSW 2013 Schedule - Say Hi!

IFC Crossroads House at SXSW

I'm starting to see people sharing their plans for SXSW. I've gotten a deluge of party invites, and RSVP'd to a lot of them, not all of them, but ones that I really want to go to.

This year there are some services that, for a fee, will register you for everything. That's not fair to the event organizers.

One thing that happens at SXSW is that you'll see someone, and think that you'll be able to catch them later. Sometimes, you'll never see them again.

Then, after the conference there will be the email saying, I saw you, but you looked busy, so I didn't say hi, but I really wanted to meet you.

Don't do that.


It's cool.

SXSW People 2009

Last year a did a daily live show leading up to SXSW called The Road to SXSW. Here's the first episode with Travel Tips for #SXSW from 2012. It's useful for 2013 too.

My #SXSW 2103 Schedule ( Subject to Change )

When I schedule for SXSW, I make sure I schedule in things that I must attend. So no matter what else is going on, I make it a point to get to some sessions and events that for me are ones I don't want to miss.

I'll be filling in this schedule as it gets closer to SXSW. Here's what I have so far.

Leave a comment if there's something you think I'll like.

#boston2austin #sxsw

I've used the SXSW web site and iPhone app to add a bunch of sessions to my schedule. It doesn't mean that I'll get to them, but click over to MY SXSW for sessions that I think are interesting.

What follows are a few events that I want to highlight with *BEST BET* on those that I want to make sure I get to each day. I try to have one or two *BEST BET* events as a goal. Most years I make at least one a day.

JetBlue: Boston to Austin Nerd Bird

Badge Pickup ASAP. As soon as I get to Austin I'm picking up my badge. This year they've got Badge Pickup QuickCode. I'm sure this will help.

Gingerman Drink Up.

SXSW Startup Crawl 2013 presented by Rackspace 4- 10
Location: 701 Brazos Street - 16th Floor - Austin

AMD Technograffiti 7:30 - Midnight w/Chris Pirillo
Location: Edelman Austin, 701 Brazos Street , 3rd Floor, Austin, TX 78701

Marketbot's Bre Pettis: Opening Remarks. Friday, March 8, 2013 from 2:00-3:00 pm in the Austin Convention Center.

Private Party

State of NOW

Private Dinner

Nightcap 3 with Edelman

CC Chapman Amazing Things Party 11 - 1

Klout Afternoon Delight

Elon Musk Keynote 2:00 - 3:00
scheduled March 9, 2013 from 10:15 AM to 11:15 AM
Location: Austin Convention Center
Exhibit Hall 5
500 E Cesar Chavez St

How TV & the Internet Are Converging on TMZ 5-6
Location: Austin Convention Center
Room 18ABCD
500 E Cesar Chavez St
Harvey Levin

What's So Funny About Innovation? Q&A
Method Principal Paul Valerio, and comedian and best-selling author, Baratunde Thurston
Sat, March 9th, 5:00 - 6:00PM
Austin Convention Center, Ballroom A

Chevy Tweet House

Tech Cocktail's SXSW Startup Celebration sponsored by CEA and .CO 7 pm
Location: The Stage on Sixth - 508 East 6th Street - Austin


Fullscreen @ SXSW: Reggie Watts & DJ Earworm 10 pm


The Social Video Race 11
scheduled March 10, 2013 from 11:00 AM to 11:30 AM
Location: InterContinental Stephen F. Austin
Capital Ballroom
701 Congress Ave

Allhat V
Chevrolet Presents Allhat V: 12:30 - 2:30
Location: Guero's Taco Bar - 1412 Congress Ave - Austin
For details, click here:

*BEST BET* My favorite session at SXSW of all time - Please go for me. I can't. ;-)
Jeffrey Tambor's Acting Workshop
Austin Convention Center
Vimeo Theater
Sunday, March 10 1:30PM - 3:00PM

The Signal & the Noise: Nate Silver
3:30PM - 4:30PM
Austin Convention Center
Exhibit Hall 5
500 E Cesar Chavez St

Join me at Wiley's SXSW Party
Sunday March 10th 6-9 PM
Hangar Lounge

*Must be 21 to be allowed to enter.
**Space is limited to 300 at a time and a RSVP does not guarantee entry.
***SXSW badge will be required at the door to gain entrance to this event.


Charity Water
Tech Cocktail
Nat Geo and Girl Talk

Whoa Nellie! Content Strategy for Slow Experiences 3:30
scheduled March 11, 2013 from 3:30 PM to 4:30 PM
Location: Austin Convention Center
Ballroom EF
500 E Cesar Chavez St

Getty 6 PM

Private Dinner 6 - 8

Marketing Cloud Party at SXSW 2013: 1 Nite with Mike 9-12
Location: Stage on Sixth, 508 East 6th Street, Austin TX, TX 78701
Please click the link below to attend. The event lobby will open 15 minutes prior to the event.

AMC Celebrity Panel at Noon

Collaborative Filmmaking using Mobile Technology 12:30
scheduled March 12, 2013 from 12:30 PM to 1:30 PM
Location: InterContinental Stephen F. Austin
Capital Ballroom
701 Congress Ave

Peter Thiel: You Are Not A Lottery Ticket

Matthew Inman Keynote 2 PM
scheduled March 12, 2013 from 2:00 PM to 2:30 PM
Location: Austin Convention Center
Exhibit Hall 5

Transitioning Alternative Comedy to TV
Austin Convention Center
Room 18ABCD
Tuesday, March 12 3:30PM - 4:30PM
Location: Room 18Abcd

Democratization of Content, Check. So What’s Next? 3:30
scheduled March 12, 2013 from 3:30 PM to 4:30 PM
Location: Austin Convention Center
Ballroom G
500 E Cesar Chavez St

People of Letters 9 pm
scheduled March 12, 2013 from 9:00 PM to 10:30 PM
Location: 18th Floor at Hilton Garden Inn
People of Letters featuring Amanda Palmer, John Sayles, Jenny Owen Youngs, Neil Gaiman, Emma Swift and Buck 65 each writing a letter and performing it aloud.

From 140 to 0: The Rise in Image-Based Marketing 11 AM
scheduled March 13, 2013 from 11:00 AM to 12:00 PM
Location: Austin Convention Center
Room 17A
500 E Cesar Chavez St

Getty Guestlist

JetBlue Austin to Boston Nerd Bird

Austin, TX Long Range Forecast. Thursday March 7 - 73 Degrees and Clear. Nice.

See Also:

CC Chapman: Making the Most of SXSW:
In the past you’ve read how I rarely go to any of the parties. They are big, loud and insane. The lines will be long and you should be prepared to wait quite some time for the bigger ones. Every year you’ll hear people complaining about the lines. Accept them or don’t attend.

The shear volume of attendees is overwhelming and it is easy to get lost in the waves of people. You need to plan ahead to make the most of your time in Austin.

Margot Bloomstein: It’s a small SXSW after all:
Intimate conversations.
Thoughtful, small group dialogue.
Casual, unhurried engagement over drinks with potential partners and clients.
That’s an ideal industry conference, right? Well, that’s still what I find at South by Southwest Interactive. Even among 20,000 hustlers, gurus, and thinkers of The Next Big Thought, I still look forward to a SXSW that gives me opportunities to reconnect and engage.

Edward Boches SXSW tips.

Andrew Hyde's SXSW 2013 Guide

Video Review of IKEA Foods Frozen Swedish Meatballs–Kottbullar

I saw my friend Gregory NG on Fox 25 Boston in their report on IKEA Meatballs.

They showed a quick excerpt of his Freezer Burns video review.

Would be nice if they had given him an on screen credit or link on the website so people could go see his whole video.

Monday, February 25, 2013

Canary Square Restaurant in Boston uses Twitter to Share

Canary Square on Twitter (@CanarySquareJP):

Only people who follow @gearybrewing will see this next one:

If they had changed it to say ".@gearybrewing" or "Hey! @gearybrewing" then ALL their followers would see it.

Follow These People to Learn How to Listen and Tell Stories with Social Media

Here are some of my good friends that share knowledge on how best to use Social Media.

Follow them and watch what they do. Their sites are also great examples of how to make a page that tells a story and asks you to do something.

Chris Brogan:

CC Chapman:

Steph Montreuil:

VeeVee Restaurant in Boston uses Facebook to promote current Beer List

VeeVee JP on Facebook

Beer Selection Example:

5th Anniversary Week!

Great beers from Idle Hands Craft Ales, Allagash Brewing Company, Maine Beer and Pretty Things Beer & Ale Project

They also use Facebook for timely updates:

Our phone and Internet are down, but we are OPEN! Come on in!

Hallway Gallery Promotes Art Exhibits with Facebook

Hallway Gallery post:

Using Facebook Posts to Promote Limited Inventory

Gary's Liquors uses Facebook to promote limited products.

Here a limited selection of whisky is promoted in a post.

I knew two people who would be interested, so I named them in a comment. That let's them see the post on their newsfeed.

This post resulted in sales of five bottles. ;-)

Here's another recent example:

Social Media For Business: Find Us and Follow Us Examples

Brand Resource Center: Facebook "f" logoTwitter Logo: twitter-bird-white-on-blue

Like us on Facebook - Follow us on Twitter

This is one of my pet peeves. Putting the Facebook and Twitter logo on your advertising is a good ad for Facebook and Twitter, but not for you.

Call Us!

Would you put a picture of a telephone in your ad without a phone #?

This is an example of how not to do it:
"Search for Gary's Liquors on Facebook." Why not just go to directly?

This is better. Give people a direct URL address to find:
Way to go Gary's. Social Media Outposts done right! @garysliquors

When you choose a name to use on social media, try to make it something that will easily come to mind. In the above example, Gary's Liquors used 'garysliquors'.

Makes sense.

When people go to twitter to find you, they are going to use your company name first. See if you can grab that. ;-)

Earlier post:
Gary's Liquors Does Social Media Outpost Advertising Right

When you use Facebook and Twitter logos in your advertising, make sure you adhere to their guidelines.

Facebook Brand Permissions Center:

Facebook Guidelines

We permit the use of the “f” logo to refer, off of Facebook, to the following:

- Your Facebook Page
- Your Facebook Group
- An application you offer via Facebook Platform
- Your implementation of Facebook Connect

Twitter Trademark and Content Display Policy

Twitter Usage guidelines


Use our official, unmodified Twitter bird to represent our brand.
Make sure the bird faces right.
Allow for at least 150% buffer space around the bird.

Use one of the Twitter buttons as a link to your account online.
Use one of the Twitter bird logos with your @username nearby in print.
Write out Follow us on Twitter with your @username nearby when you’re unable to show the Twitter bird.


Use speech bubbles or words around the bird.
Rotate or change the direction of the bird.
Animate the bird.
Duplicate the bird.
Change the color of the bird.
Use any other marks or logos to represent our brand.
Gary's bird is going to be updated in his next ad.

Sunday, February 24, 2013

What Louis CK learned from George Carlin

What Louis CK learned from George Carlin :
Louis CK speaks about George Carlin and the momentous inspiration the late comedic icon had on his career. Taken from a tribute to George Carlin at the New York Public Library hosted by Whoopi Goldberg in March 2010, Louis CK becomes emotional describing the specific events and methods of building new material that gave his comedy new direction and fueled his success. More can be found here
via Ronni Bennett

Loved my Visit to the Carnegie Deli in New York City

I loved my visit to the Carnegie Deli in New York City.

Carnegie Deli!

You've got to be smart abuot ordering though. The Woody Allen, a corned beef and pastrami sandwich sounds interesting, but you get a CORNED BEEF SANDWICH ON TOP OF A PASTRAMI SANDWICH!

My wife, Carol, and I split a HOT PASTRAMI sandwich.

Pastrami! Lots of it.


Clean plate!

Update 2/25/13:

When I was in the Carnegie Deli, I was intrigued by all the photos on the wall. On my way out I asked how I could get my photo on the wall. They told me to send in a photo and that depending on location it costs either two-fifty, three-fifty, or four-fifty.

I replied that I'd just enclose $4 cash in the envelope.

They all laughed.

[Photo] Submitting to the Carnegie Deli wall of fame
Image: Submitting to the Carnegie Deli wall of fame

Looking forward to seeing what happens, and then sending in 30K twitter followers to take a picture in there, with my photo on the wall. ;-)

And yes, I picked an old headshot photo for fun!

Update: 5/14/13:

This just in... My photo is up!

Please head over to the Carnegie Deli in NYC and grab a photo of my headshot up on the wall.

It's in the hallway between the dining rooms. I'm next to Father Guido Sarducci.

Saturday, February 23, 2013

Late Night with Jimmy Fallon | Fri, Feb 22, 2013

I visited Late Night With Jimmy Fallon on Thursday February 21st. I was able to go to both the monologue run through, and the taping of the whole show.

I had a great time. I've got two videos below, the whole show, and a clip of the final credits where Jimmy runs into the audience and finds me. Fun!

Watch the whole episode:
Watch Late Night with Jimmy Fallon | Fri, Feb 22, 2013 online | Free | Hulu

Watch Late Night with Jimmy Fallon | Fri, Feb 22, 2013 online | Free | Hulu

Stay for the closing credits!

Watch the credits:

Late Night with Jimmy Fallon 2/22/13 Credit Roll from stevegarfield on Vimeo.

Video Courtesy of Universal Television (c) NBC Studios LLC

Closing credits: @jimmyfallon runs into the audience and finds me @stevegarfield ;-)

I also got to attend the monologue rehearsal. When Jimmy was testing out the jokes, he saw me and said, "Oh look, it's Steve Garfield." Then he came into the audience and we chatted. Then the audience left the studio, and when we filled into the studio again, I was given the same seat. So when the show ended, and Jimmy ran into the audience, he said, "Same Seat!" Fun times.

Behind the scenes:


Inside 30 Rock. cc @LateNightJimmy

Line  cc @LateNightJimmy

I was being photographed at  @latenightjimmy

The back story:

I got to know Jimmy in 2008 when he started a video blog for Late Night with Jimmy Fallon and I helped them out. Here's a video of my 1st video blog post and his.

Get Seen: Book Cover - Front and Back

Jimmy wrote the blurb on my book, Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series):
"Steve Garfield is hilariously awesome. He gave us timely advice when we started our videoblog, and now he's put that advice and more into this ridiculously thorough guide."—JIMMY FALLON, Late Night with Jimmy Fallon

Today Show: Behind the Scenes at 30 Rock #SteveInToday

Inside @todayshow #SteveInToday

Friday, February 22, 2013

Effective Storytelling Through Video: The power of new media and marketing using video #PRAdvanced

PRAdvanced SESSION 2/23/13

Effective Storytelling Through Video: The power of new media and marketing using video

- Examples
- Problems
- Requirements
- Tools
I'm going to walk through some of the tools that I use to tell stories with video, that anyone can pick up, after the session, and start using.
- Applications

Hashtag: #SteveAtBU

Video of the session:

Some Examples To Start:

Blizzard of 2013 - French Toast Alert: Severe

Blizzard of 2013 - Boston Live Porch Cam

Vine Video Reports from Boston #blizzard2013 as seen on CNN


Kathy Griffin at Eagle 93.7

Video Blogging

My first Video Blog Post

Jimmy Fallon

My first Video 1/1/2004 and Jimmy's First Video 12/08/2008

Jimmy Fallon talks with Steve Garfield about his new show, Late Night With Jimmy Fallon, at CES

Example: Superfan Supercut 02/2013
Jimmy Fallon's "Late Night Superfan Supercut" with Steve Garfield by The Gregory Brothers

Example: 02/21/03
Late Night With Jimmy Fallon

Closing credits: @jimmyfallon runs into the audience and finds me @stevegarfield ;-)

Problems with Video Projects:

(2) Kodak Zi8's and iKan Rig for Shooting 3D Video

Nothing gets done
Costs too much
People strive for perfection

Basic Requirements for good video:

Empowering People to Tell Stories with Pocket Video Cameras


Current Tools I Use:

Logitech C920 has a Tripod Mount. See?

Webcam C920


TWiT: Experimenting with Vine


The State of Video – Win the War for Attention with Video by Mark Yoshimoto Nemcoff

iPhone (sometimes w/ iRig mic)

Example Today Show:
@Todayshow in Boston

The @TodayShow Comes to Boston #TODAYinBoston

PEN Camera

Example - Boston Media Makers Roll Call:

Panasonic HD Video Camera

Steve Garfield's Ultimate List of Video Gear
Image: Steve Garfield's Ultimate List of Video Gear


Experimenting with Vine as seen on The Social Hour on TWiT.TV

Vine reader #blizzard2013 videos

Ustream for Live stream and Wirecast
Example: TVNext Conference

G+ hangout
Example: The Road to SXSW

YouTube App

Record to QuickTime and post


Steve Garfield (stevegarfield) on Twitter

Tweet me, @stevegarfield, links to your videos
Go to for current tips and links

Tuesday, February 19, 2013

The State of Video – Win the War for Attention with Video by Mark Yoshimoto Nemcoff

Mark Yoshimoto Nemcoff has a guest post over at Jane Quigley's Social Days blog, The State of Video – Win the War for Attention with Video by Mark Yoshimoto Nemcoff:
Smart brands realize they don’t just have customers anymore, they also have audiences. What you say is still as important as how you say it. However, in our ever-expanding universe of social engagement, you can’t just rely on all the same old channels and still expect exponential results.
The value of "social video" for business

It's a good read, and I'm happy that he liked my video and included it in the post, with it's fun thumbnail image!

I also love this quote:
Social video pioneer Steve Garfield has been making videos on the Internet back since Mark Zuckerberg was still living in a Harvard dorm room.
Here are some of the tools I use to make video:
Steve Garfield's Ultimate List of Video Gear
Image: Steve Garfield's Ultimate List of Video Gear

Saturday, February 16, 2013

[Video] Chris and Diana Pirillo are Videoblogging Old School

Chris and Diana Pirillo share their day in this 10 minute video.

I was prompted to take a look because Chris asked this? "Wanna see where @VloggerFair will be this summer?"


This video reminds me of how we used to do videos back when there weren't web series, awards, or even video hosting services.

This is the kit that Chris uses to film, Sony Cyber-shot DSC-WX50 Complete Real Estate Video Kit. I really like the wide angle.

I'm waiting to get a new camera with a wide angle lens like this and think I'd be fun to make some videos like this. No real editing is needed other than an assemble edit to put all the clips together, one after another.

Steve Garfield's Ultimate List of Video Gear
Image: Steve Garfield's Ultimate List of Video Gear