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Tuesday, May 31, 2011

[Report] Social TV: How Facebook, Twitter and connected television transform global TV advertising, pay-TV, EPGs and broadcasting

Mac to HD TV via DVI to HDMI to watch 24 on Hulu

From the Table of Contents, this looks like a very detailed report.

Social TV: How Facebook, Twitter and connected television transform global TV advertising, pay-TV, EPGs and broadcasting (second edition)

Check out section 6:
6. SOCIAL TV AND THE TV INDUSTRY: INNOVATION AND DISRUPTION 47
6.1. Why Facebook and Twitter are already major forces in television
6.2. Figure: Facebook and Twitter in the TV value chain – innovation and disruption
6.3. Social networks have user numbers equal to top TV audiences
6.3.1. Global reach: Facebook's user base is more than half a billion
6.3.2. Twitter's user accounts hit 200m
6.3.3. Facebook's US users compared with TV audience size
6.3.4. Twitter's US user accounts compared with TV audience size
6.4. How the dynamic connected TV market benefits social networks
6.5. Facebook and Twitter on three screens – a better service for users
6.6. Providing real-time conversation and social interaction via the TV
6.7. The social networks target the TV data market, to supply social data to the TV industry
6.8. Transforming EPGs into social EPGs with social recommendation of TV shows
6.9. Gaining increasing power over TV ratings
6.10. Facebook and Twitter will compete for the $180bn global TV ad spend – on connected TVs
6.11. COO Sheryl Sandberg: Facebook is challenging TV advertising as a brand building channel
6.12. Twitter's Promoted Tweets – bound for connected TVs?
6.13. Facebook and Twitter will be ad platform competitors on connected TV
6.14. How Twitter and Facebook already compete for TV industry partnerships
6.15. Twitter – real-time conversations, a living EPG, and audience data
6.16. Facebook – social media integration for VOD and set-top box middleware
6.17. The future for social networks on connected TV
6.17.1. Will Facebook Credits facilitate VOD purchases and gifting?
6.17.2. Competing via functionality and developer communities
6.17.3. New regulatory and privacy challenges?
6.17.4. A possible key role for legitimate P2P content distribution
6.17.5. International opportunities
Section 9 looks good too:
9. BROADCASTER AND CONTENT OWNER STRATEGIES 67
9.1. Broadcasters engaging with audiences via social networks – a Faustian pact?
9.2. Why are broadcasters sharing their audiences with social networks?
9.2.1. The significance of tools that integrate social networks into TV Web sites
9.2.2. Pros and cons for broadcasters in implementing Facebook and Twitter logins
9.2.3. Internet users prefer to access sites with their Facebook identities
9.2.4. Facebook – a dominant identity provider
9.3. Do social networks drive TV ratings and online video viewing?
9.3.1. TV ratings: Facebook and Twitter are considered to be significant viewing drivers
9.3.2. Twitter and cable net Oxygen trial whether social activity boosts ratings
9.3.3. Facebook drives Web video viewing: Third-biggest video site by unique users – Nielsen
9.4. A pivotal role in TV show promotion
9.4.1. How broadcasters and TV shows leverage Facebook as a digital marketing channel
9.4.2. The value of Facebook Pages for promotion
9.4.3. Top 10 TV shows with the most Facebook fans
9.4.4. Facebook Pages on connected TV increase their importance for audience engagement
9.4.5. Content owners want TV apps integrating Facebook Pages and merchandising
9.4.6. The Facebook Platform is highly effective at driving traffic to entertainment and sports sites
9.4.7. Do Facebook and Twitter on connected TVs lock in TV show promotion and interaction?
9.4.8. Will content owners be compelled to advertise TV shows via Facebook and Twitter on TV?
9.5. How connected TV amplifies broadcaster-social network relationships
9.5.1. Social networks stimulate conversations on TV screens, beside TV shows
9.5.2. Twitter and Facebook offer real-time feedback direct from the TV viewing context
9.5.3. Will Facebook and Twitter on the TV increase the significance of live programming?
9.5.4. Who controls the Facebook Live Stream for live TV?
9.5.5. A social EPG requires broadcasters to be socially visible
9.5.6. Can social network data supplement ratings Figures?
9.5.7. Do broadcasters creating branded apps need to partner with Facebook and Twitter?
9.5.8. Broadcasters must pioneer connected TV entertainment and business models
While I'm at it, Section 12 looks good too:
12. SOCIAL TV STARTUPS: COMPANY PROFILES 84
12.1. Beyond TV
12.2. Buddy TV
12.3. ClipSync
12.4. Dijit
12.5. Fanhattan
12.6. Fanvibe
12.7. Fanwave
12.8. GetGlue
12.9. HotPotato
12.10. IntoNow
12.11. i.TV
12.12. Kaibi
12.13. KickFour
12.14. Leanin
12.15. Loyalize
12.16. Miso
12.17. Numote
12.18. Philo
12.19. Screach
12.20. ScreenTribe
12.21. SocialGuide
12.22. Starling
12.23. theChanner
12.24. tvChatter
12.25. TvTak
12.26. TVmoment
12.27. TV Tune-In
12.28. TweetYourTV
12.29. VideoLive
12.30. Vloop
12.31. Vualla
12.32. WatchParty
12.33. yap.TV
It's Social TV.

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