Tuesday, February 06, 2001

The Art of Innovation
Lessons in Creativity from IDEO, America's Leading Design Firm
By Thomas Kelley with Jonathan Littman
The IDEO problem-solving method:

> Carefully observing the behavior or "anthropology" of the people who will be using a product or service

> Brainstorming with high-energy sessions focused on tangible results

> Quickly prototyping ideas and designs at every step of the way

> Cross-pollinating to find solutions from other fields

> Taking risks, and failing your way to success

> Building a "Greenhouse" for innovation

IDEO designed the Palm V, Nike Eyewear, Polaroid PopShots, the Transmeta Webslate Concept Product and more.

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