"Did you miss that I turned into an international news story that has gotten more attention than everything Microsoft announced at its big TechED conference this week?After Robert told me he was leaving, a few people asked me if I had heard the news. Yes, I told them. I thought it was strange that so many people knew the secret.
How did I do that?
I talked with the grassroots FIRST. Against the advice, by the way, of a lot of PR people (they wanted me to break the news to Walt Mossberg or someone 'important' first — they thought that's how I was going to get the biggest story going).
They all are wrong. I almost bought into it too. In fact, I did. On Saturday I talked with maybe 20 people and said 'can you wait until Tuesday to talk about it?' "
He asked me to wait, so I waited.