Why would a 15 minute video get more views than a 90 minute one? It depends on the content, ease of access, and the ability to share.
My 15 minute mobile video broadcasting presentation was included in a 90 minute video. I extracted that 15 minutes and shared it. The resulting video became something that people wanted to watch, share and write about.
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This post on Making your Videos Spreadable is now featured on MediaBullseye.