It's Hard Out Here for a Meme: Lifestyles of the Microfamous | The Underwire from Wired.com:
"'The number of potential cultural memes goes up in a straight line with the increase of internet population,' said David Weinberger, a fellow at the Harvard Berkman Center for Internet and Society and author of Clueless Manifesto, a book on the economy of the internet. 'More and more people online have great ideas and funny things to say.'"ROFL.
The Cluetrain Manifesto.