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Sunday, September 18, 2011

70% of mobile searches lead to action within one hour

Audio Pod Chronicles: Conversation with Steve Garfield

I'm trying to track down the original source of this quote:

"70% of mobile searches lead to action within one hour"

Laura Fitton tweeted it after Butch Stearns said it at the Inbound Marketing Summit.

A Google search lead me to this post by Brenna Hanly:

10 Takeaways from the MMA’s Mobile Marketing Forum:
Mobile is about action. One of the most insightful presentations was conducted by Jamie Wells at Microsoft. According to his research, one of the distinctions between mobile and the PC is that mobile is about immediate action. 70% of mobile searches lead to action within one hour vs. one month for 70% of PC search users to take action.
Now all I need is a link to the research.

Jamie Wells, Director of Global Trade Marketing, Mobile Advertising at Microsoft, on G+.

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