Wednesday, May 21, 2014

Buying a car. I just want someone to care.

I'm thinking about buying a new car.

One that I'm interested in is the new Mercedes Benz CLA.

Casey Neistat's video make it look like a fun car.

I contacted my local Mercedes dealer asking for a test drive.

I exchanged emails, and they told me that they'd contact me when the CLA was available.

I got a few, "Are you still interested?" emails over time. Auto generated.

Then I never heard back about the test drive.

When I heard the car was available, I emailed in again, and got back email address not found.

So I contacted the dealer, and found out that the internet rep had left.

That's a failure of their marketing system.


So they assigned me to someone else.

They were not so bright. I emailed asking what happened to the last rep and what models support Apple's CarPlay.

They replied:
She is no longer with the dealership and decided to explore different options... I am not sure what CarPlay is? Is it some sort of iPhone app?

If I was that rep, I'd know what CarPlay was. And if I didn't I'd GOOGLE IT!

Then that rep left.

Then they assigned me to someone else, and they keep bothering me with automated emails, and phone calls that sound like they are from someone who just woke up with a hangover.

I emailed telling them not to contact me anymore.

I gave up.

Then I saw a tweet this AM after I tweeted about seeing a CLA on the street.

A new Mercedes Dealer is coming to Boston.

So I contacted the new dealer's president, on twitter, who's dealership isn't even going to be in Massachusetts until next year.

He tweeted back right away!

That's great service.


I'm getting a CLA delivered to my house for a test drive on Friday.

That makes me happy.


I got a test drive.

[Video] Mercedes Benz CLA Review.

1 comment:

  1. Steve,

    So unfortunate this still happens in our business, ugh - so embarrassing.

    Good luck with the new ride!