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Thursday, January 14, 2016

Learning about Jeep and seeing the Jeep Overland reveal at #bostonautoshow

Jeep Overland reveal at #bostonautoshow

Posted by Steve Garfield on Thursday, January 14, 2016


It was interesting to learn about the Jeep lineup, especially how good they are in the snow, which we have none of right now. ;-)

Bill Griffith of the Boston Globe talked about what we saw during the press preview in his article, Insider’s guide: What to look for at the New England Auto Show:
Manufacturers love to see us purchase well-optioned versions of our favorite vehicles.

And, in years between redesigns, nothing freshens up a model lineup like a fancy new trim level.

Jeep is bringing one by offering a premium Overland version of the 2016 Cherokee midsize SUV, a vehicle that saw a 23 percent sales jump in 2015.

“The new Cherokee Overland model is a direct response to consumers looking for benchmark 4x4 capability that only Jeep can offer, in a stunning, more luxurious package loaded with premium amenities,” said Mike Manley, head of Jeep brand for Fiat Chrysler Automobiles.

In case you need a reminder, the Cherokee also comes in Sport, Latitude, Limited, and Trailhawk models. Features? Call this new one loaded. An optional Technology Group offers pre-collision braking and lane-keeping assist.

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