It's interesting to see how Gary Vaynerchuk is using social media to promote his new book. He sent me a review copy and asked that I share on Instagram. I did that.
I also shared the photo, from Instagram to Facebook. I linked to Gary, and he put my post on his Facebook page. That's cool.
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I also saw him promoting his book on Snapchat. Over there he asked people to take a screenshot of a photo of him and his book that displayed the @askgaryvee hashtag, over on Instagram too. I shared that too.
I was too quick on the trigger though, and shared the photo just prior to the one Gary really wanted us to share.
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That was ok because in the flood of images that got shared, mine stood out as different. ;-)
Instagram is the book promotion vehicle of 2016. It's getting a lot of traction, and the power of it is that you see every post from everyone that you follow.
Buy the book on Amazon.com:
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness (Affiliate Link)