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Saturday, July 17, 2010
Fast Company Influence Project
The Fast Company Influence Project is lame because it's not measuring influence, but is an artificial popularity contest. But, wait a minute, I'm in the 99th percentile. Hmm, let me rethink this. ;-) Only kidding. Note: Click the Fast Company Influence Project link and the scale of my influence, and therefore the size of my photo, gets bigger. Elsewhere: Bill Cammack: Thoughts about the “Fast Company Influence Project” I can’t tell you anything about the actual Fast Company Influence Project because I never clicked on it. I never came close to clicking on it, which is where I feel we will discover some of the myriad lessons to be learned from this situation. Becky McCray: Old Spice vs Fast Company Fast Company is a well known forward-thinking business magazine. Conventional wisdom says they should have succeeded in a social campaign. P&G is the corporate behemoth behind the brand Old Spice. They should have had trouble with a social campaign. Turns out, that is exactly backwards. Labels: ironic posted by Steve at 11:45 AM | link | (0) Join the Discussion  
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