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Wednesday, August 18, 2010
Watching Television: Doesn't add up
Seen in Boston Globe:
In Hub, TV fans having it their way
Source: International Communications Research
"Comcast Corp.’s “TV Pulse Survey’’ found that 70 percent of Boston viewers use time-shifting devices to watch primetime shows...
The report also found that 35 percent of Boston viewers plan to use a DVR to record TV series this fall, 23 percent plan to watch online or via video-on-demand service, and 1 percent will tune in through a mobile device. The majority of Hub watchers — 80 percent — said they use time-shifting technologies instead of watching television live because of their personal schedules."
How do these numbers add up?
73% + 35% + 23% + 23% + 1% = 155%
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They don't have to add up, because people do more than one thing over a period of time. If there were check boxes, and not radio buttons, on the survey, they could pick more than one.
ReplyDeleteI deal with this in surveys all the time.
Oh, I get it. Thanks. If I were taking the survey I'd check off Live, DVR, Online, and On Demand.
ReplyDeleteCheck boxes vs. Radio buttons. ;-)