Wednesday, August 18, 2010
Watching Television: Doesn't add up
Seen in Boston Globe:
In Hub, TV fans having it their way
Source: International Communications Research
"Comcast Corp.’s “TV Pulse Survey’’ found that 70 percent of Boston viewers use time-shifting devices to watch primetime shows...
The report also found that 35 percent of Boston viewers plan to use a DVR to record TV series this fall, 23 percent plan to watch online or via video-on-demand service, and 1 percent will tune in through a mobile device. The majority of Hub watchers — 80 percent — said they use time-shifting technologies instead of watching television live because of their personal schedules."
How do these numbers add up?
73% + 35% + 23% + 23% + 1% = 155%