Thursday, October 04, 2007

Schilling Blog NOT a PR debacle

Companies Try to Score With Athletes Who Blog -
"Mr. Arenas is one of several star athletes writing blogs -- or in his case, phoning an National Basketball Association staffer who faithfully transcribes his thoughts for the NBA Web site every 10 days or so. Other sports bloggers include Red Sox pitcher Curt Schilling and injured NBA rookie Greg Oden.

Several have seen their online comments turn into public-relations debacles. For example, earlier this year Mr. Schilling fueled an outcry when he used his blog to dress down Orioles broadcaster Gary Thorne for suggesting that Mr. Schilling's bloody sock in the 2004 playoffs -- which became a symbol of his determination despite a foot injury -- was a fake. (Mr. Thorne backed off the charge.)"
It seems to me that this section of the article implies that Schilling's blog post created PR problems.

I don't get it.

PR problems for the announcer who got the story wrong maybe, but not for Schilling who is talking directly to the fans on his blog.

Here are the links for those of you who want to check out Schilling's blog and the post refferenced in the article. WSJ is just as bad as the Boston Globe for not includinfg links.

Curt Schilling's Official Blog - 38 Pitches.

Blog post - Ignorance has its privileges.

1 comment:

  1. Anonymous12:14 PM

    Jeez! That guy in Baltimore deserved everything Schilling gave him. I think where Schilling did get in trouble was in engaging in a pissing match with the CHB - which he recently stepped out of, thanks to feedback from fans suggesting that talking about "her" was getting out of hand and that Schilling was better than that.