Thursday, June 17, 2010

First Promoted Trending Topic: Toy Story 3, Sends you to a Facebook Mystery Meat Navigation page

This is the first time I saw Twitter's new ad model show up. At the bottom of Trending Topics in Boston I saw this:

Toy Story 3 Promoted.

So I clicked on the Toy Story 3 PROMOTED link and at the top of the list I see this.

Clicking on, sent me to Facebook, where I saw this:

Request for Permission
Disney Tickets Together is requesting permission to do the following:

Access my public information
Includes name, profile picture, list of friends, and all other public parts of my profile.
With all the recent uproar about privacy on Facebook, I wonder why Disney would put thier promotion behind a Facebook page that requires me to allow Disney Tickets Together to Access my public information.

I don't know what Disney Tickets Together is, although I'm sure it's a colorful 3D movie magic experience.

I'd suggest posting an intermediate page that actually explains what you'll get when you agree to share your information, right now it just looks like another mystery meat navigation page to me.

What do you think?


Just as I posted this, the promoted tweet changed.

Now it's this:

Clicking sends you to this video on YouTube, Pogo presents Toyz Noize:

Much better. Although the link: is still mystery meat navigation. It would be better if it wasn't shortened so people would know that they are going to a YouTube Video.

The description on that video, then tells you more about the Facebook link:
DisneyPixar — June 14, 2010 — You can now buy your movie tickets directly on Facebook to see "Toy Story 3" at
Want to see "Toy Story 3" with your best friends? You can organize a movie party and buy tickets on Facebook. Find out more about Disney Tickets Together today!
That's better.

Update 2:

The wording of the promoted tweet changed again. Hmm... I wonder if these promoted tweets are set up to constantly change.


Update 3:

Yup. The promoted tweet is constantly changing...

Changed title from Promoted Tweet to Promted Trending Topic

Twitter tests new Promoted Trends feature with 'Toy Story 3' from Disney's Pixar:
“As we have always said, we plan to test different advertising and promotional models in these early stages of our monetization efforts. As part of this effort, today we began testing Promoted Trends, which is an extension of our Promoted Tweets platform,” a Twitter spokeswoman said. “These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and are clearly marked ‘Promoted.’ As conversations about the topic increase, Promoted Trends may move up the list.”

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