Saturday, November 13, 2010

Content Marketing Crash Course

Content Marketing Crash Course (affiliate link)

Our expert instructors like David Meerman Scott, Brian Solis, Joe Pulizzi, Steve Garfield and Kristina Halvorson will show you how to set your strategy, build a sustainable content program, and more. By the end of this online course, you'll have mastered what you need to bridge your company and your customers using creative, engaging content that works.

Plus, we're presenting Content Marketing Crash Course LIVE over two weeks in December. That's right: nearly 14 hours of live, online training. And, after that, you can access the complete course on-demand to catch what you've missed, brush up on the details that matter most to you ... or see it all from the beginning.

My session:
6 Easy Ways to Produce Compelling Video (That You Hadn't Thought of Before)

Monday, December 13—2:30-3:00pm ET
Your video content is 50 times more likely to appear on the first page of search results than your standard text- based content, according to a recent Forrester Research report. Can you see why it's important to include video as part of your content mix? Unless you went to film school, creating videos can be a scary prospect. But the good news is that the ease of recent video innovations makes the prospect less frightening, allowing you more options than ever.


· How to create videos on the fly to embed on your site or blog

· Ideas for content that's best suited to video

· All about affordable and easy-to-use cameras and other video options
Register here: (affiliate link)

There are 2-3 classes per day scheduled on seven days (Mondays, Wednesdays, and Fridays from December 3-17). Each class is 30-60 minutes long with time for Q&A.

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