Monday, July 16, 2012

UMass License Plate

UMass License Plate by stevegarfield
UMass License Plate, a photo by stevegarfield on Flickr.

This isn't right:

"You were. You are. UMASS."

It should be:

"We were. We are. UMASS."

"You" is talking to an audience of people.

If you are building a community, it should be inclusive.

We're all in this together.

We are UMass.

Who proofreads these things?

At least it seems like we are finally getting rid of the horrible old logos.

More: UMass License Plate


  1. They've been using that for more than a year. The key is that's something a fundraiser would say - "Hey, you went there, and you still represent it." the next step in that progression "So give us some money".

    It's just sad, my wife went to a small private school and it's incredible to see the difference in alumni relations.

  2. Anonymous6:39 AM

    It's the "you/U" alliteration. Get it?!